Nokia smartphones have long been known to have large cameras. Conventional devices like N95 (2007) 808 PureView (2012) or Lumia 1020 (2013) both a camera technology on the market.
But will Nokia’s new Android smartphones be so impressive now that it makes HMD Global?
This week HMD Global has announced a partnership with the Zeiss camera that “aims to define new imaging standards in the smartphone industry.”
The partnership will cover various aspects of the camera experience on Nokia devices, including software, screen quality and optics.
While this sounds promising, since earlier Nokia phones were equipped with Zeiss lenses, it is important to recognize that as you market more than background.
No matter the quality of Nokia and Zeiss names, brands do nothing to improve the actual performance of a smartphone’s camera.
We have seen recently when the Leica brand cameras on the Huawei P9 demonstrated OEM garbage.
The components of the camera are obviously very important for smart phone cameras, but a brand name is not what makes them good.
What made the old Nokia models so good that they used the company’s image sampling technology, which gave the devices a competitive advantage in the oversaturated smartphones market.
Meanwhile, the iPhone and Galaxy S8 Samsung currently frame the package on the camera’s smart technology without any sign of the camera.
The new Global HMD smartphones may have the brand of Nokia and Zeiss lenses, but most of all, they do not have the DNA software that has made Nokia smartphones good cameras.
It will be interesting to see what specific smartphone HMD time decides to reveal more information about the new Nokia line.
So far, there has been a possibly filtered video rumored Nokia 9 with two rear cameras, but it does not have the Zeiss logo on the back. The new partnership could help HMD upgrade the model prior to its launch.